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Bailey’s Blossoms Leopard Duster ($28, wearing xs/small) | Quay Sunglasses | Cami NYC Camisole (wearing xs) | Madewell Jeans (TTS) | Madewell Sandals (last season, similar) | Rebecca Minkoff Bag

I’ve shared my morning routine and my morning essentials, but I’ve never really shared a full typical day of what goes into running this blog and the Cobalt Chronicles brand full time. I’ve had a couple of requests via DM to share a behind the scenes type post, so here we are!

Of course my days vary depending on what deadlines are approaching and whether or not I have out of office meetings, events, photoshoots or if I’m traveling, but for the most part, I run on a pretty routine weekday schedule. While a typical day in the life of a blogger likely varies for each individual blogger and influencer, the general tasks and to-dos are likely pretty similar. I hope this gives you some insight into what goes into running a blog and small business!

On the small business front, I also want to point out that it’s just me, myself, and I running the show. I have a wonderful lady that helps me with SEO and I have an accountant that helps me with quarterly taxes and my tax returns, but outside of those two, it’s just me!

With that said, let’s jump in …

Typical Day in the Life of a Blogger

MORNING

5:30 – 7:30 // I’m an early riser. I wake up everyday around 5:30 and head straight to the kitchen for my first cup of coffee (Nespresso).

I spend the first two hours of my day on my couch working on blog posts and answering emails that I didn’t get to from the previous day. Usually, I’m putting final touches on that day’s blog post and drafting and scheduling corresponding social media posts to promote and share the blog post. The corresponding social posts include Facebook, Twitter, Pinterest/Tailwind, Instagram Stories, and Instagram. I also draft and send an email newsletter to alert my subscribers of new posts and happenings (subscribe here!).

Ever since I started blogging (almost 5 years ago), I’ve always published a new blog post every Monday, Wednesday, and Friday. These days a new post goes live every single day of the week – Monday, Tuesday, Wednesday, Thursday, and Friday!

Somewhere around 7:15 I throw on clothes for the day and get ready to head out the door.

7:30 – 9:00 // This time chunk differs daily. Michael and I share a car, so I usually drop him at work around 7:30 and either head to the gym for a weight workout, run errands, or head back home. Whatever this time chunk looks like, I always aim to be back at my desk by 9:00.

9:00 – 11:00 // I spend these two hours at my desk, usually responding to any emails I didn’t get to early in the morning and working on blog posts for the week. The emails include corresponding with brands regarding potential and current collaborations and campaigns. I love corresponding with brands directly and with PR firms that rep brands.

As a side note, this is one of the ways that I make money through my blog and social media channels – I work with brands to create content (essentially, authentic advertisements) to share with you! I sift through a lot of emails. I try my best to respond to every single email, even if the brand isn’t a great fit for me to share with you, I still respond with a simple “not a great fit, but thank you” email. I only work with brands that I trust and love or new-to-me brands that I think are a great fit to share with you!

11:00 – 12:00 // Once the time consuming tasks of emails and blog post drafts are out of the way, I usually tackle smaller to-dos like drafting my Instagram post that I’ll publish that same night or record Instagram Stories to publish that day.

I like to batch record my Instagram Stories if possible – I make a list for the day of what I need to publish on Stories. For example, if I need to share the day’s blog post with you or a notable sale or what I’m wearing that day, I’ll try to record everything in one batch. I like to record everything at one time so that I’m not stopping throughout the day to record (other than sharing what my actual day-to-day looks like). Stories take up a lot of time since most of the time I’m trying to provide you with some sort of resource or value, which includes linking to posts or products. The linking part is time consuming.

Bailey’s Blossoms Leopard Duster ($28, wearing xs/small) | Quay Sunglasses | Cami NYC Camisole (wearing xs) | Madewell Jeans (TTS) | Madewell Sandals (last season, similar) | Rebecca Minkoff Bag

AFTERNOON

12:00 – 1:00 // Around noon, I usually take a lunch break. And since I work from home most of the time, I also use this hour to complete any tasks at home like laundry, emptying the dishwasher, cleaning up etc. If it’s nice outside, I try to get in a short walk for some fresh air.

1:00 – 3:00 // Back to my desk for big ticket item tasks like drafting blog posts or working on projects for my other business, Contracts for Creatives. Ideally, I like to stay at least one day ahead on my blog posts. In a perfect world, I’d be a few days ahead, but that’s not always the case.

3:00 – 4:00 // I complete any last minute tasks for the day during this hour. Answer any emails that came in throughout the day, make sure my Instagram post for that evening is ready to publish, schedule tomorrow’s blog post if I haven’t already etc.

4:00 – 6:15 // I shut my computer around 4:00 PM each day. I usually head to SoulCycle or YogaWorks for a 4:30 class or head out for a run. Like I mentioned, Michael and I share a car, so I pick him up after my workout, around 5:30. Once I’m home, I shower and start dinner. The work day isn’t quite over just yet …

EVENING

6:15 – 8:00 // Michael and I cook dinner at home every weeknight. He’s usually working on content for his blog, Points With Q, while I get dinner started. I love this time of day – I’m off my phone, cooking dinner, and usually listening to a Spotify playlist. We eat dinner together and recap our days.

8:00 – 8:45ish // The last task of the day! I publish my Instagram photo for the day around 8PM every night. I share it on Facebook as well. Once it’s published, I publish hashtags in a comment on Instagram and update the shopping links for any shoppable items on Facebook (because the Instagram caption will usually say “shoppable through the link in my bio” – I have to change this language in the Facebook caption since that wouldn’t make sense there). I then engage and interact on Instagram for about 45 mins to an hour. I respond to any comments on previous posts, respond to DMs, and scroll through my feed and like and comment on posts that catch my attention. I love engaging with my Instagram community, especially through DMs!

I usually shut down my phone around 8:45/9:00 and Michael and I will watch an episode of whatever show we’re watching at the time – right now we’re into The Crown! We call it a night after that, and I usually try to read in bed for 30ish minutes before hitting the hay. Since I’m an early riser, I’m usually asleep by 10:30.

Miscellaneous Tasks

Like I mentioned at the beginning of this post, my days can very depending on what commitments I have outside of my home office. I wanted to touch on those items a bit, just to give you a little bit more behind the scenes.

Photoshoots

Depending on what campaigns and collaborations I have on tap, I schedule shoots with Lois, a photographer I’ve been working with since moving to Houston. She’s amazing! I shoot with Lois usually at least once a month. We batch a lot of different looks into one shoot. That way I’ll be set with photos for the month-ish.

Events

When I lived in DC, I attended a lot more events than I currently attend in Houston. I’m much more picky about what events I attend. While events are fun, and I’m always grateful and appreciative to be invited, they are time consuming and take me away from work at my desk. So I usually try to determine if the investment of time in going to an event will be beneficial to my business, and that’s how I decide whether or not to attend. If an event is hosted by a friend or fellow blogger or brand that I want to support, of course I always make a point to show up!

Meetings

Since I work solo and from home, I try to schedule coffee shop meetings with fellow creatives and business owners every so often to keep in touch and to get out of the house, especially since I’m still relatively new to the Houston area. There are a lot of creative entrepreneurs and full-time bloggers and influencers in Houston, which makes it nice to connect to chat business.

I hope this was somewhat insightful and gives you a glimpse of the typical day in the life of a blogger and what goes into running my blog and the Cobalt Chronicles brand!

If you have questions/comments, drop a note in the comments below!

Bailey’s Blossoms Leopard Duster ($28, wearing xs/small) | Quay Sunglasses | Cami NYC Camisole (wearing xs) | Madewell Jeans (TTS) | Madewell Sandals (last season, similar) | Rebecca Minkoff Bag